Turning one-time buyers into regulars: email and SMS flows, loyalty, win-back campaigns and retention benchmarks for ecommerce.https://theretentionist.com/https://theretentionist.com/winback/win-back-campaign-mechanics/https://theretentionist.com/winback/win-back-campaign-mechanics/Segment definition, trigger timing, sequence design, suppression, and measurement. The unglamorous machinery that decides whether reactivation makes money, laid out step by step.Thu, 16 Jul 2026 00:00:00 GMThttps://theretentionist.com/winback/win-back-email-examples/https://theretentionist.com/winback/win-back-email-examples/The 'we miss you' template survives because it is easy, not because it works well. Four win-back archetypes that respect the reader, mapped to how long the customer has been gone.Tue, 14 Jul 2026 00:00:00 GMThttps://theretentionist.com/email-sms/abandoned-cart-email-best-practices/https://theretentionist.com/email-sms/abandoned-cart-email-best-practices/Most best-practice lists are folklore. These are the practices the published benchmark datasets actually back, ordered by how much they move recovery.Sun, 12 Jul 2026 00:00:00 GMThttps://theretentionist.com/email-sms/abandoned-cart-email-flow-timing/https://theretentionist.com/email-sms/abandoned-cart-email-flow-timing/How many emails, how far apart, and what each one is allowed to say. The published data from Klaviyo and Omnisend agrees on the shape more than most marketers expect.Fri, 10 Jul 2026 00:00:00 GMThttps://theretentionist.com/email-sms/abandoned-cart-email-examples/https://theretentionist.com/email-sms/abandoned-cart-email-examples/Strip the branding away from any strong cart recovery email and you find the same five blocks in the same order. Here is the anatomy, and the archetypes worth copying.Wed, 08 Jul 2026 00:00:00 GMT